Can my company name and brand name be different?

Ideally company names and brand names should be different A company name distinguishes one company from other companies. Sometimes, a brand name and the company name can overlap in case of famous brands like Sony, Nike or Shell, when the company realizes that one name is suitable to be the identity of all its products.

What is the difference between brand name and company name?

Company refers to the organization that markets or produces products or services; brand refers to the image and “personality” a company applies to its products. In reality, the two can overlap. Famous brands such as Sony, IBM, Nike or Shell are also the names of the parent companies.

Can a company have a different brand name?

Multiple brand names can be registered under one company name. Whereas the trademark is just the name given to the products and services that are used as an intangible asset for the company. The name of the company can be registered by filing the RUN form with the ministry of corporate affairs.

What is difference between brand and company?

Legal Differences Between a Brand and a Company But that’s not the case; a brand is something that gives people the idea or image of a company through its specific product/service. However, a company name is a name associated with an organisation whose primary focus is to achieve profits in the field of business.

Does a brand name needs to be registered?

To get the protection of trademark rights one has to register the trademark. It is important to register your trademark because it prevents others from copying your mark and misrepresenting other products with your mark.

Why do companies have different brands?

A company has a multi-brand strategy when their portfolio of products has different brands or names. A company may want to take on a multi-brand strategy to reach a different audience or create a luxury line to appeal to a consumer willing to pay more for a product.

What is the purpose of a brand name?

Two of the main purposes of brand names are: Identification: To differentiate a particular product or service from other like or similar brands. Verification: To authenticate that a product or service is the genuine or desired article (as opposed to a generic or knock-off).

Do brand names need to be registered?

Should you trademark your company name? It isn’t necessary to register your mark to receive protectable rights. In the United States, you are granted “common-law rights” to a mark simply by using it as part of your business.

Do you think brand brand name and trademark are important?

It protects your image and ensures that other businesses don’t infringe on your intellectual property. While trademarks ensure that other businesses don’t infringe on your ideas, their main legal purpose is different than other kinds of intellectual property.

When a brand name is registered and legalized it becomes?

Explanation: A trademark basically provides legal immunity or protection against any illegal duplication or reproduction of any intellectual property.To obtain a trademark for any brand or company name,the company has to file an application to register for the trademark.