Is Micromax in a success?

Commenting on Micromax’s strategy, Research Director Tarun Pathak said, “Micromax has returned to the Indian smartphone market with its IN Note 1 and IN 1b models. Both models have received positive feedback from the consumers. In Q4 2020, Micromax reached its highest market share in the last six quarters.

Are Micromax in phones Good?

Micromax delivers decent specs and a clean Android experience at a fair price with their ‘1’ smartphone. You will be quite happy with the Micromax in 1, as long as you aren’t into heavy gaming or nocturnal photography. Micromax was once the biggest phone brand in India.

Is Micromax Company Dead?

Once a dominant player in the smartphone segment, Micromax is now gradually fading away from the homegrown smartphone space. We haven’t got any response from Micromax for the company’s current market share, future products and marketing strategies.

Why did Micromax fail to last?

There are several factors because of which Micromax failed to last. One of the major reasons for its downfall is the launch of the Reliance Jio 4G. The smartphone market is highly competitive and is subject to rapid developments in short spans of time.

What was Micromax’s first mobile phone?

Micromax launched its first mobile phone, the Micromax X1i. Priced modestly, this phone offered a 30-day battery life and became a huge hit across the country in 2008. Sharma’s instinct paid off and this phone proved to be very popular in rural India where people did not have regular access to electricity.

Why did Micromax fail to upgrade to 4G?

By the time Micromax realised what the problem was, they already had a significant inventory of the older 3G phones. They missed the signs of the upgrade to 4G and lagged behind. It was not possible to dump the entire inventory and newly manufacture 4G phones.

How many phones does Micromax have in India?

It now had 40 phones ranging from Rs.5000-Rs.10,000. Micromax was also among the first three local brands that introduced the first generation android phones. It was also the first Indian smartphone company to sign an international brand ambassador i.e. Hugh Jackman.