What made Old Spice successful?

Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice. Within 30 days of the launch of the campaign, Old Spice saw over 40 million views on YouTube, and a 107\% increase in body wash sales.

What is the target audience for Old Spice?

Their target was young guys between the ages of 12 to 34, to compete with Axe. They were aiming to reach an audience of guys who want to smell great, but not to take themselves to seriously. Old Spice had created a niche for itself as a product for older, more serious men and they wanted to move away from that.

What does the Old Spice commercial mean?

Man Your Man Could Smell Like
The campaign centers on the eponymous “Man Your Man Could Smell Like”, played by actor Isaiah Mustafa (Old Spice refers to him as “Old Spice Man”) addressing the viewer in confident, rapid-fire monologues which promote the benefit of using Old Spice products.

What is the message of the Old Spice The Man Your Man Could Smell Like 2010?

Most importantly, “The Man Your Man Could Smell Like” had a dramatic impact on the bottom line. The goal was to increase body wash sales by 15\%, but by May 2010, sales of Old Spice Red Zone Body Wash had increased 60\% from the previous year.

How does Old Spice market their products?

Old Spice uses various channels for marketing and promotion of its brand and products. It has been using both digital and non digital channels for promotions. Apart from Seasonal promotions like the Superbowl commercials, the company uses other forms of digital promotions to drive sales and keep its fans engaged.

When did Old Spice body wash start?

1937
It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz’s soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men’s product being released before Christmas at the end of 1937.

How did Old Spice rebrand?

To catch up with the changing market, they launched one of the most successful rebrands of the decade. Featuring new commercials, new packaging, a new site design, and a complete upheaval of their entire marketing scheme, Old Spice completed a full rebrand in an effort to attract a broader, younger customer base.

How successful was the Old Spice campaign?

The move worked outstandingly well. On YouTube, it immediately went viral, clocking over 20 million views in three days. That number now sits at over 57 million. After just one month, the brand had become the #1 all-time viewed brand on YouTube.

Who’s in the Old Spice body wash commercial?

Deon Cole
Old Spice TV Commercial, ‘Mother-in-Law’ Featuring Deon Cole, Patti LaBelle and Gabrielle Dennis.

Who is the actress in the Old Spice body wash commercial?

Actress Nia Long
Old Spice Casts Actress Nia Long In Her First Commercial.

Who are the actors in the Old Spice body wash commercial?

Launching in 2019, the tongue-in-cheek spots feature comedians Deon Cole and Gabrielle Dennis as a loving couple who often bump heads over his Old Spice body wash because she can’t keep her hands off it.

When was Old Spice popular?

It was a runaway success: By 1939 sales of Old Spice reached $3.1 million (which would be about $60 million today). The key to Old Spice’s rise was that none of the marketing ever specifically talked about the scent.

What are the ingredients in Old Spice body wash?

Dipropylene glycol is the first ingredient in two out of three types of deodorant from Old Spice. The ingredient is water-soluble and colorless and acts as a solvent in many deodorants and other cosmetic products. Dipropylene glycol helps to carry the fragrance, and is considered to be safe and non-irritating to the skin.

Who is the woman in the Old Spice commercial?

Isaiah Mustafa, The Old Spice Commercial Guy, Says He Wants A Woman And Kids With ‘Good Hair’ Because His Hair Is ‘Nappy’. While promoting his guest starring role on ABC’s new show Charlie’s Angels, E! News anchor Giuliana Rancic launched into a few questions about Mustafa’s romantic life. This is where things got hairy.

Who makes Old Spice?

Old Spice products were originally manufactured by the Shulton Company, founded in 1934 by William Lightfoot Schultz. A buyer at Bullock’s in Los Angeles made Schultz aware of the emerging popularity of colonial-American style furniture, a trend spurred by the then-recent opening of Colonial Williamsburg.

What are Old Spice products?

Old Spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble.