Can you use the same keywords in different ad groups?

The short answer is: yes! Putting the same keyword in more than one campaign isn’t a problem at all, however you’ll need to be aware of the match type you use in each campaign.

How many Adwords keywords should I use?

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

How do I add keywords to multiple ad groups?

Step 2: Add keywords

1. Select Keywords in the type list.
2. Click Make multiple changes.
3. Choose a destination for your new keywords:
4. Enter the list of keywords.
5. Click Process.
6. If prompted, assign headings to each column of data.
7. Click Finish and review changes to see your pending changes.

Why should you avoid adding duplicate keywords across ad groups?

Duplicate keywords in PPC advertising happen when you use identical search terms that share the same match type, and also target the same audience. This is not a smart idea, as it will lead to a few issues, such as: Competition against your own ads, reducing your performance in auctions. An increase in wasted spend.

Why should I remove redundant keywords?

Remove Conflicting Negative Keywords Maybe a negative keyword was added by mistake or was broader than intended, and now you’re blocking valuable keywords and missing out on quality traffic. Removing conflicting negative keywords opens the door to the traffic you were missing out on and cleans up your account.

How do I bulk add keywords to Google Ads editor?

How do I add bulk keywords to Google Ads?

Sign in to your Google Ads account. Select All campaigns from the navigation menu. Select Keywords, Ads, Ad Group, Campaigns, or Product groups (depending on the type of edits you’d like to make).