Do logos tell a story?

People love stories, especially behind the brands they believe in, trust and purchase from, as they feel connected to them, and a brand logo design tells these stories in a simple visual way. They almost always have a story associated with the brand or communicate the vision or goals of the brand.

What do logos say about a company?

What Does Your Logo Say About Your Company? Your logo says something about your company’s history, values, or personality. The colors, font, and type of design you use all have a psychological impact on your potential and existing customers.

Is a logo design has to be interesting and unique?

Importance of uniqueness in a logo design is now well established. This characteristics of a logo is most sought-after by the designers and the clients. Uniqueness implies that a logo should be designed on a new concept that has not been used before by anyone.

How do you tell the story behind your design?

Here’re a few techniques we can use to tell a story with design:

1. The story should be about the user, not the product.
2. Spend time on understanding the context.
3. Use a brand mascot or a character.
4. Your landing page as a cohesive piece.
5. Instill a vision for a better future.
6. No story is better than a bad story.

How does a logo designer go about making one?

Some designers use a sketchbook while others start right away on the computer, but most professional logo designers sketch logos by hand, using pen on paper. This is because sketching by hand gives you an immediacy of artistic expression and I believe that very logo designer should absolutely start this way.

How many logos should a company have?

A brand identity designer should design you at least four non-negotiable logo variations to help your brand show up and look consistent no matter where you place it. Let’s take a look at each of the different logo variations your brand needs.

What is the meaning of the Nike logo?

Winged Goddess of Victory
In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess’ wing,’swoosh’, which symbolises the sound of speed, movement, power and motivation.

What is important in designing a logo?

A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts.

What makes a logo design great?

A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner’s intended message, as well as being able to be printed at any size while remaining effective without color needed.

What is the purpose of companies to have unique designs?

The effective use of design gives customers a reason for buying from you and not from your competitors. It’s a valuable source of differentiation – a well-designed product or service will stand out from the competition. Design also adds value to products and services.

What role does a logo play when it comes to a company’s brand?

But that said, your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.

Why do you bring logos of famous brands with original stories?

Friends, I have brought the logos of famous brands with the original story behind them, it can become an inspiration for graphic designers/logo designers that how people created brands with suitable names.

What does a logo say about a company?

A logo says a lot about a company. It is the essence of what a company stands for and how we identify with a brand. Nowadays there are so many logos that we sometimes don’t take note of them. But if we were to look a little deeper behind the scenes we would find some interesting stories concerning some of the world’s favorite brands.

What is the cultest brand of all time?

Let me begin with the story behind the logo of the cultest brand of all time, Apple! I feel the term ‘cult brand’ was defined in popular culture by Apple. Much before the bitten apple came into prominence, there was this logo designed in 1976 by one of the founders, Ronald Wayne.

What does the Amazon logo say about the company?

Upon first glance, what most people see in the logo Amazon has used since early 2000 is a smiling face, associating the brand with happiness and giving it a positive connotation. But that smiling face is doing much more than giving the audience emotional cues—it’s also delivering a subliminal message.