How do I get clickstream data from a website?

How to collect clickstream data

1. Customer visits a web page with his mobile device.
2. Website returns a page to render together with a tracker javascript tag.
3. The tracker code tracks events that customer is performing on his device and sends to a collector server.
4. Then those events get saved, validated and enriched.

What is Web clickstream data?

4 Clickstream data. Clickstream data are a detailed log of how participants navigate through the Web site during a task. The log typically includes the pages visited, time spent on each page, how they arrived on the page, and where they went next.

What is the format of clickstream data?

Example Clickstream data The data includes: customer ID, time stamp, type of click event, name of the product, category of the product, price, total price of all products in the basket, total number of all products in the basket, number of distinct items in the basket, and how long the user was on the site.

How clickstream can be used in a web data warehouse environment?

Clickstreams are logged on each of the web server(s) of the client site and periodically transferred via HTTP to the server, where the data is loaded into a dimensional data warehouse for analysis. This approach is non-invasive and works transparently with all common web server architectures.

Which of the following tool is used for clickstream analytics?

Adobe caters to clickstream market through its analytics product, Adobe Analytics. Adobe Analytics is one of the many products offered under the Adobe Marketing Cloud. It delivers analysis, visualizations, and reporting for customer data. Google registered its presence with its web analytics product – Google Analytics.

What is clickstream analysis?

A form of Web analytics (see separate entry), clickstream analysis is the tracking and analysis of visits to websites. This analysis can be used to report user behavior on a specific website, such as routing, stickiness (a user’s tendency to remain at the website), where users come from and where they go from the site.

Is clickstream data unstructured data?

It’s long been popular to talk about customer interaction data such as clickstream, social activity, inbound email and call center verbatims as “unstructured data.” Wikipedia says of the term that it “… We can start by realizing that unstructured data are, in fact, not unstructured at all.

What is the best online tool for website analysis and statistics?

1. Google Analytics. Google Analytics is a must-mention website analytics tool. With Google Analytics — which is a free analytics software — your company receives tremendous insight into the performance of your site, the behavior of your website visitors, and even the demographic features of your users.

What are the different website data tools?

Here are some of the top 10 tools that you can use to gain more understanding about your website traffic.

1. Google Analytics. Google Analytics is one of the best free tools that any website owner can use to track and analyze data about Web traffic.
2. Spring Metrics.
3. Woopra.
4. Clicky.
5. Mint.
6. Chartbeat.
7. Kissmetrics.
8. UserTesting.

What are the best tools for clickstream data?

One of the most popular tools for clickstream data, along with other website analytics, is Google Analytics. The tool allows you to track how many visitors your website receives, but also how they interact with your website. Importantly, it offers a wide variety of user and session analytics which can be used to augment clickstream data.

How to do a Clickstream analysis with Google Analytics?

For an easy introduction to clickstream analysis with Google Analytics, find the “Behavior” category in the menu bar on the left-hand side. Then, choose “Behavior Flow”. This will show you a flowchart of the sequence of pages users visit on your website. Above the first step, you can choose what metric to compare the clickstream to.

What is clickclickstream data and why do you need it?

Clickstream data allows seeing what actions customers are taking on your website. Given how commerce is shifting more and more online, this data is becoming essential for your business to stay competitive. Before defining what kind of data is this, let’s take a look at the main reasons why a business needs to own it in the first place.

How can Webmasters use Clickstream analysis to compare traffic channels?

Webmasters can use clickstream analysis to compare traffic channels if they know how their users first reached the website. With most website analytics tools, webmasters will have this information; for example, whether a given user reached the website through a search engine, social media, or by typing the website’s URL into their browser.