How do I get solar clients?

These digital solar marketing options can help many more interested customers find a solar installation company— with little effort on the company’s part.

1. Educate potential customers and answer their questions.
2. Keep leads warm and turn visitors into customers.
3. Reach new audiences by being social.

How much should I pay for Solar leads?

Most of the time with those types of leads the homeowner does not have a high interest in getting a solar panel as they once were. Getting solar leads exclusively should cost you around $100-$150 each. For appointments it should cost you anywhere from $150 – $200 each.

How do I advertise my solar business?

Here are a few of the most effective digital marketing strategies for solar companies:

1. A bright website.
2. SEO that shines.
3. Luminous social media advertising.
4. Powerful email marketing.

How do you generate good sales leads?

1. Ask current customers for referrals.
2. Work with your network to identify sales leads.
3. Engage with sales leads at networking events.
4. Revisit closed and lost opportunities.
5. Find sales leads on relevant social media networks.
6. Optimize your social media profiles to attract ideal sales leads.
7. Create an email sequence.

How long is solar sales cycle?

In the sales cycle, the difference between residential and commercial solar leads is often time. Homeowners often take 6 – 9 months to go solar, while commercial clients can easily take more than a year. Either way, both homeowners and business owners typically research solar energy deeply before making a decision.

What is solar lead generation?

Solar Lead Generation: How to Attract Qualified Solar Leads Solar lead generation requires creating interest in your services, presenting your value proposition, and convincing solar energy leads to choose your business.

What is the commission on selling solar panels?

You know you have $0.30 per watt you can comfortably allocate to sales commissions as part of your installation cost. In this instance, that amounts to $1,800. To be conservative, you may then set a base commission of $1,000, which can be expanded up to $1,500 to incentivize above-average sale amounts.

What to know before selling solar?

The Most Important Solar Sales Pitch Question: Why Solar?

• Educate your prospect on how their current electric use isn’t sustainable.
• Mutual, engaging dialogue about your prospect’s situation is critical to compelling them to invest in solar.