How do you structure a social media audit?

How to perform a social media audit

1. Track down all your social media accounts.
2. Make sure each account is complete and on brand.
3. Identify your best posts.
4. Evaluate channel performance.
5. Track results over time.
6. Calculate your return on investment.
7. Understand the audience for each network.
8. Decide which channels are right for you.

What should be included in a social media report?

Here are some of the most common numbers to include for each social network:

• Number of posts.
• Net followers gain or loss.
• Number of likes.
• Post reach.
• Number of comments.
• Number of shares.
• Number of page/profile views.
• Number of clicks on post links.

How do you conduct a social media analysis?

How to perform a social media analysis

1. Make a spreadsheet.
2. Pull reports from each social platform.
3. Input your data into your spreadsheet for each platform.
4. Look at every piece of data.
5. Determine what metrics typically decrease.
6. Bucket your like metrics.
7. Form an action plan from your social media marketing analysis.

How do you prepare social media content?

Let’s take a look at some great ways to create content for social media that will resonate with your audience.

1. Share Positive Statistics and News.
2. Share and Repurpose User-Generated Content.
3. Leverage Influencer Marketing.
4. Campaign for Social Causes.
5. Personalize Your Content.
6. Use Less Promotional Content.
7. Offer Freebies.

How often should you conduct a social media audit?

every 12-18 months
Be prepared to conduct an audit of this depth every 12-18 months at minimum–more often if you don’t have strong metrics you regularly track. With the rapidly changing social media landscape, you’ll want to always have an eye on how your efforts are making an impact.

What is a social media Content audit?

Definition: A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help ecommerce businesses stay on top of their online presence.

What should be included in a social audit?

Feel free to customize your own social media audit template based on your needs, but be sure to include the following:

1. Profile information (name and URL)
2. Engagement metrics.
3. Publishing metrics.
4. Audience demographics.
5. Referral traffic.
6. Channel specific metrics.

What is social media audit?

A social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence. Social media audits aren’t painstaking or tedious (or at least they don’t have to be).

What type of research is social media?

Social media research is the process of analyzing social media data to conduct quantitative (and at times qualitative) research in order to understand how audiences relate to topics, by using tools and data extraction techniques.

What is a social media audit?

A social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence.

What are the three types of social media content?

What are the three types of social media content? The three types of social media content that tend to get more social shares are educational content, interactive content, and inspirational content.

How do I audit my social media channels?

The first step is to find and record your social media channels in the audit spreadsheet. You can use Namechk to find your brand username. Maybe you have a social media account you created two years ago that you no longer use.

What should I include in my social media audit template?

Feel free to customize your own social media audit template based on your needs, but be sure to include the following: 1 Profile information (name and URL) 2 Engagement metrics 3 Publishing metrics 4 Audience demographics 5 Referral traffic 6 Channel specific metrics More

How often should you do a social media audit?

And with all the social media analytics tools available to help you, it’s pretty simple. On top of that, you only have to do a social media audit monthly, or even quarterly in some cases. As you start to get into the habit of completing audits, each one will become easier.

What should be included in my social media audience data?

As such, age and gender should be included as part of your social media audience. Some networks such as Twitter and Facebook highlight this information, while Sprout’s Audience Demographics provides a high-level breakdown for all of your profiles. Ideally, your audience data should be similar across all your platforms.