How do you successfully market an indie game?

A Simple 10-Step Guide to Indie Game Marketing

1. Start with focusing on ASO.
2. Focus 100\% on your soft launch.
3. Leverage the power of word of mouth.
4. Get yourself some paparazzi.
5. Tap into the power of social media.
6. Become active on forums and communities.
7. Leverage cross-promotion.
8. Focus on user relationships.

How do you get attention for an indie game?

Here are a few effective ways to get your indie game noticed:

1. Facebook.
2. Join groups, post relevant content in those groups. Participate in #screenshotsaturday.
3. Twitter.
4. Grow your Twitter fanbase. Post often.
5. Reddit.
6. Create a subreddit.
7. IndieDB.
8. Make consistent updates about your game.

How do I promote my indie mobile game?

Indie Mobile Game Marketing: Best Strategies for 2022

1. Get an Early Start.
2. Make a Website for Your Indie Mobile Game.
3. Create Eye-Catching Creatives for Your Indie Mobile Game.
4. Use Social Media to Your Advantage.
5. Engage with Indie Mobile Game Communities.
6. Cross-Promote Your Game.
7. Don’t Forget About App Store Optimization.

How do you get noticed on steam?

“Like most stores, Steam is a feed-forward loop, which means that they work on amplification. “So if on release you’re selling a lot of games, you chart. Being on the charts gives more eyeballs on your game, meaning more sales. More sales means more visibility, more visibility means more sales, and so on.

How well do indie games do?

An average indie game makes $3,947 (this is actually median, average is not a good measure as it’s significantly distorted by top earners). Over 2/3 of the games don’t cross $10,000 in life time earnings. However, the top 1/3 of the indie games are doing pretty well.

Is marketing your indie game 100\% free?

Marketing your indie game is never 100\% free. It will cost you time and energy. But if you don’t do it, you won’t sell anything. I sell products, and trust me, that’s how it is. No communication, no sales.

How big is the indie game market in 2018?

In 2018, the indie game market was valued at roughly $1B on Steam alone*. This is encouraging for new and established developers, and an important reason not to just wing it. Follow these marketing must-haves on your way to indie game success.

How important is marketing for an indie game developer?

In the competitive world of Indie Games, the marketing phase is as crucial as the development stage. In fact, some people argue that promoting your game is an essential job of an Indie developer. And sure enough, some of the most successful video games are not necessarily the best titles out there.

Are most indie games profitable?

Most indie games are not profitable. There are plenty of great games that come out all the time, and as you know, making great games is not enough to sell them. It’s true for all kinds of creations and products. You can rarely rely on what you make to grab attention. In the crowded game market, your first problem is to reach out to people.