How is monthly engagement rate calculated on Instagram?

Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8\%, which is particularly high.

How is monthly engagement rate calculated?

It is calculated as total engagement divided by total followers, multiplied by 100.

How do you calculate engagement rate?

Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100\%. In simpler terms, it’s a measure of how well your content performs independent of your follower count.

How do you calculate engagement rate per post?

How to calculate engagement rate?

1. Check the total number of engagements on a post and the reach per post.
2. Divide the total number of engagements on a post by the reach per post.
3. Multiply the result by 100.

What is good engagement rate on Instagram?

Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1\% to 5\%. And Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59\% in 2020.

What is a good Instagram engagement rate?

Between 1\% and 3.5\% = average/good engagement rate. Between 3.5\% and 6\% = high engagement rate. Above 6\% = very high engagement rate.

What is Instagram engagement rate?

ER for Instagram is the amount of “total engagement” received by an Instagram account over a specific period of time, expressed as a percentage of followers. The equation is written as Engagement = Engagement / Followers. Engagement is defined as anytime a user likes or comments on one of your posts.

How is IG reel engagement rate calculated?

If you want to calculate the engagement rate for individual posts, then switch to the Interactions view and use those figures. Remember the formula: number of interactions divided by number of followers multiplied by 100.

How do you check engagement on Instagram?

How to Check Engagement on Instagram

1. Tap the menu icon in the top right corner of your Instagram profile, and then click on the Insights tab.
2. You’ll see the Accounts Reached and Content Interactions overviews.

What is a good engagement rate for Instagram?

How do you calculate engagement rate on Instagram?

Traditionally, you can calculate your social media engagement rate using the following formula: the number of public interactions with a post divided by the number of account followers and multiplied by 100. For an Instagram post, for example, the number of public interactions is the number of likes and comments.

What is the average engagement rate on Instagram?

In summary, as an industry standard, an engagement rate on Instagram between 1\% and 3\% is generally good, it is the average we see on an influencer’s profile.

How to find your Instagram engagement rate?

How Do I Calculate My Engagement Rate on Instagram? End each caption with a question to your audience Commit to posting on your stories at least once per day Show your face on your feed more – research shows people engage more with photos and videos containing people Cull your spammy or ‘ghost’ follows – it will push your engagement-to-follower ratio up Poll your audience on the topic from your post

How is Instagram engagement rate calculated?

Formula 1[To compare different accounts on Instagram]: ( (Likes+Comments)/Total Followers) x 100

Formula 2[To view how many people actually engaged with your post]: ( (Likes+Comments)/Impressions) x 100

Formula 3[To get a more accurate Instagram engagement rate]: ( (Likes+Comments+Saves)/Reach) x 100

How to calculate Instagram influencer rates?

These estimates are based on data from thousands of stories, posts, and collaborations with the influencers on our platform. They’re calculated by measuring the relationship between reach, impressions, engagement rate, and follower size.