Is App Annie data accurate?

The App Annie platform provides the most accurate and comprehensive mobile market data, trusted by over 1 million users to analyze 14+ million apps across the globe.

How does App Annie calculate revenue?

While App Annie keeps the data from that tool completely anonymous, it does combine all the download and revenue data it has access to together to build a global model of sales. That data is then correlated with the public ranking data in the top app lists to place sales figures with ranks.

How does App Annie Get usage data?

App Annie collects the data largely by distributing high-quality free apps, such as VPN software; it’s one of the most-downloaded such apps in the U.S. Each is free but asks for the right to collect data on apps, usage, and other behavior.

How does Sensor Tower get data?

Sensor Tower aims to be the “Nielsen” of App data and research, acting as the third-party arbiter of App success. They develop their data through a massive panel of 10 million App users around the world, from which they can derive highly accurate estimates of App engagement, as well as revenue.

What is App Annie Intelligence?

What is App Annie Intelligence? App Annie is the industry’s most trusted mobile insights and analytics platform. Get the complete picture of the mobile landscape you need to acquire, retain and engage customers, prioritize your roadmap, enter new markets, and optimize ROI.

Are sensor towers reliable?

Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and performance metrics in the mobile app ecosystem. Sensor Tower’s innovative mobile performance, trend insights, and ad network products offer enterprise-level data on the global mobile app economy.

What is appapp Annie?

App Annie is the first company to offer a mobile performance suite that provides app market, advertising analytics and data science driven insights derived from benchmarking data — making it easier for mobile publishers and brands to create winning mobile experiences which will positively impact revenue, engagement, and brand loyalty.

How does App Annie track sales?

While App Annie keeps the data from that tool completely anonymous, it does combine all the download and revenue data it has access to together to build a global model of sales. That data is then correlated with the public ranking data in the top app lists to place sales figures.

What is user engagement and how do you measure it?

On a basic level, it’s a measurement of how much people who have downloaded your app actually use it. But a real understanding of user engagement involves measuring how people use it, for how often and how long, to what depth, and when and why they use it.

What does app engagement mean to your business?

Moreover, app engagement means different things for different businesses. Your goal is to focus on the user engagement that supports your key business goals. The user engagement that matters to Airbnb is notably different than the engagement that matters to Snapchat.