What are the basics of logo design?

5 Principles of Logo Design

• Simple. Your logo needs to be easily identifiable at a glance.
• Memorable. An effective logo should be memorable.
• Timeless. An effective logo should be timeless and should avoid trends.
• Versatile. A good logo can be used in a variety of sizes and colours.
• Appropriate.

What are the elements of a logo?

Make sure your logo has these 10 elements:

• Your company logo is strong and balanced.
• Your logo is simple.
• Your logo is memorable.
• Your logo is flexible.
• Your logo uses appropriate colors.
• Your logo is timeless.
• Your company logo is unique.
• Your logo uses quality typography.

What are the basic steps in creating a digital logo?

Below are the 7 basic steps to logo development, complete with examples that show the process in action.

• Evaluate the brand.
• Research the industry.
• Make a list of where the logo will be used.
• Sketch a variety of logo concepts.
• Create digital drafts in vector software.
• Refine your logo design with feedback.

What are five characteristics of a good logo?

Five Characteristics of a Great Logo

• Simple. Simple logos are the ones people can recognize as soon as they see them.
• Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.
• Memorable / Impactful. A great logo should be impactful.
• Versatile.
• Relevant.

What are the basic principles of logo design?

So, the first and foremost principle is to avoid complexity and keep the logo design as simple as it can be. The designer must ensure that the audience can understand the business message a company wants to convey through a logo design. A complex logo with many colors, fonts, and decorative elements can be a huge distraction for the viewers.

What are the qualities of a good logo?

Keep The Design Simple One of the basic requirements and qualities of a great logo design is that it has to be made on a simple concept. The best logos are the ones that give the viewer an immediate and clear sense of “you” – and are clean and uncluttered. In general, less is more and simplicity is more impactful.

What colors should be used in a logo design?

Similarly, yellow is considered as a color of hope and freshness, and green is the color for nature, freshness, and health. Therefore, incorporate the colors that can express the feelings that you want to evoke. These very feelings or emotions will be the message that you want to deliver to your target customers through your logo design.

What is a logo used for?

The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche. Logos are used to identify. More after jump!